Apple’s Passbook Could Be A Platform, Not Just Another Mobile Payments Rival
At this week’s WWDC, Apple introduced a new application called “Passbook,” meant to function as an organizer for all your passes. It supports store cards, gift cards and coupons out of the gate, replacing their plastic counterparts, and providing an Apple-approved way to get consumers paying at checkout with their mobile phones. At first glance, it seems that Passbook’s launch is bad news for mobile wallet players like Square, PayPal, and others.
But it might actually represent an
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